Management Team
RedHouse Technology is a professionally run, privately
held organization founded by William J. Elkins, who has been providing
business and technology solutions for more than 15 years. He is
assisted in managing the company by a motivated professional team.
William J. Elkins - Managing Director
As Managing Director, Mr. Elkins provides the overall
direction for RedHouse Technology, developing the
company's services, and managing delivery operations. His
technology and business experience encompasses
various industries including IT outsourcing, professional services,
healthcare, insurance and financial services, not-for-profit, and
legal experience.
Most recently, Mr. Elkins was Chief Technology Officer
with a national physician advisory firm, where his appreication for the
importance of integrating technology in support of business
process enabled him to lead the IT and Operations teams through the
introduction of a virtual workplace, a decision support system built
with Microsoft technology, and a responsive support group.
As Partner and SVP of the Interactive marketing practice
within The Star Group , Mr. Elkins managed the delivery of
revenue generating ecommerce solutions that aligned with the
print and media campaigns to maintain a single brand message.
While Chief Operating
Officer
and Vice President of Consulting Services for Rila Solutions, Inc., an
Internet and wireless development company located in New York and
Sofia, Bulgaria Mr. Elkins lead the introduction of an ISO 9001:2000
certified delivery process, managed sales and business development
teams, and led multiple strategic client engagements. Before joining
Rila Solutions, Mr. Elkins was Director
of the Project Support Office and Associate Director of the
Infrastructure Practice with Broadreach Consulting. Between 1998 and
2003, Mr. Elkins was instrumental in defining and delivering enterprise
consulting solutions and held executive roles within several Fortune
1000 companies.
Mr. Elkins completed his business
degree at Cheyney University in Pennsylvania.
Ralph Bailets - Creative Director
Mr. Bailets is Creative Director and in this capacity,
Mr. Bailets oversees delivery of all facets of on-line and print
marketing efforts provided by RedHouse Technology. His expertise
is in advising, coaching, and managing
creative teams to achieve visions, missions, and
objectives .
Co-founder of the full service advertising agency
Rosanio, Bailets and
Talamo, in 1985, which later grew into The Star Group, a major regional
agency in eastern Pennsylvania, New Jersey, and Delaware. Late
1990's through 2005 helped to found and develop the interactive
group within The Star Group, mapping, designing, and developing,
dynamic websites, web applicaitons, Flash websites, and interactive
promotional CDs. Ralph provided the creative energy behind many
of
the strategic interactive accounts.
Throughout the late 1980's and early 90's assumed the
role of primary in house digital artist at the Star Group. Also,
In the early through late 90's Ralph ran the in house film department
at The Star Group. Producing four color process film for magazine
quality print production, two and three color films for brochure and
direct mail, and four color plus films for complex print work, which
combined process color with spot varnishes and Pantone solid colors.
With over twenty years of creative experience
incorporating both the
print and Interactive soltions, Mr. Bailets' expertise is in
integrated brand development and revenue improvement
which encompasses analysis, design, development and implementation of
on-line and print brand marketing strategies. Mr. Bailets
understands the
value that the web can offer to customer relationship management,
organizational communications, quality assurance,
and revenue influencing programs.
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